Most prose born on the Internet is highly defensive. Everyone is braced for audience attack and opens their posts with four paragraphs explaining why the remaining four paragraphs are worth reading.

Paul Ford

“… You can bury your lede in 300 words of spineless cringing; you can undercut your point by wrapping it in shifty-eyed weasel words; you can pre-emptively backpedal so far you can’t even see the starting blocks—haters still gonna hate. Selling out your convictions gains you nothing and costs you the respect of your audience, and at that point you might as well just concede defeat and pack it in. …”

cleversimon

(Reblogged from cleversimon)

Notes

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    …” cleversimon
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